This article adopts empirical research methods to measure the content of Chinese film attractiveness.\nExploratory and confirmatory factor analysis is used to extract and verify 5 dimensions:\nmoral education, plot, satisfaction of curiosity, entertainment and reputation. Then it analyzes the\neffect of the perception of film attractiveness on the audience satisfaction, intention, investment\nand the mediating effect of satisfaction. The findings demonstrate that: 1) satisfaction mediates\nfilm attractiveness and intention, and it also mediates film attractiveness and investment; 2) the\npath of film attractiveness affects audience is: perception of film attractiveness ââ? â?? satisfaction ââ? â??\nintention ââ? â?? investment; and 3) mind purification, logic and inspiration are main factors to improve\nsatisfaction. Overall, this research provides insightful theoretical and practical implications\nto the product strategy of the film industry in China.
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